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Controlling the Sales Process

It’s important to recognize that sales is a process and either you or the prospect are in control.  Your objective is to learn as much as you can about the prospect’s needs, timeline, budget, and decision process.  Alternatively, the prospect’s objective is to learn as much as they can about your product & pricing.  
The purpose of this session is to teach you how to take control of the process and lay out a checklist that will help both parties address their objectives.  During this session, you will learn how to take control of the agenda, set the foundation for equal business stature, and provide a project checklist for success.